TEAM 2026 LIVERY × DRIFT ACADEMY车队 2026 涂装 × 飘逸学院
GT SHOW / EXHIBITION VEHICLEGT SHOW / 展台展车
Contributed to the exhibition vehicle visuals and coordinated print delivery within a fixed event schedule.
参与展台展车视觉设计与打印衔接,在活动节点内推进方案落地。

VISUAL DESIGNER/ DESIGN LEAD
视觉设计师 / / 设计主管BASED INSHANGHAI
AVAILABLE NOW
Working across visual systems, brand activations and physical applications, from concept and graphic development to production delivery, project direction and team collaboration.
以视觉系统、品牌活动与真实载体为主要实践场景。从概念提案、图形深化到生产交付,也承担项目推进与团队协作。
02 / SELECTED EXPERIENCE / 02 / 项目经历
From one-off commissions and race teams to brand activations, large-format vehicles and multi-model production delivery, my role has expanded from visual execution to direction, coordination and project ownership.
从单车定制、车队与展车,到品牌活动、大型车体和多车型生产交付。项目跨度不断增加,工作也从单一视觉执行延伸到方案判断、跨部门协同与项目推进。
GT SHOW / EXHIBITION VEHICLEGT SHOW / 展台展车
Contributed to the exhibition vehicle visuals and coordinated print delivery within a fixed event schedule.
参与展台展车视觉设计与打印衔接,在活动节点内推进方案落地。
MULTI-MODEL / PRODUCTION多车型 / 生产交付
Adapted graphics across Arcfox, GXR and other models, covering materials, window codes and production files.
覆盖极狐、GXR 等多车型,处理结构适配、材料信息、车窗编码与生产文件。
BRAND ACTIVATION VEHICLE品牌活动车
Developed the vehicle visuals for a WHATEVER COFFEE activation and supported final implementation.
围绕 WHATEVER COFFEE 活动语境完成车辆视觉协作与落地衔接。
LARGE FORMAT / TWO VEHICLES大型车体 / 两台车辆
Resolved long-body panel transitions, two-vehicle adaptation and supporting collateral at a larger scale.
处理长车身分面、多车辆适配及随车物料,让视觉在更大尺度上保持连续。
CO-DESIGN / PLATFORM LAUNCH协同设计 / 平台落地
Contributed throughout five proposals, campaign pages, renders and production files in a long-cycle project.
全程参与五套方案、主图与详情页、效果图及生产文件,是周期最长的完整项目之一。
INDEPENDENT CONCEPT / DISPLAY独立方案 / 展示视觉
Created an independent concept and presentation visuals for an internet-platform collaboration context.
完成独立视觉方案与展示图,延展互联网平台合作场景下的车辆表达。
RACE TEAM / COMMERCIAL VEHICLE车队 / 商用车辆
Balanced brand and team identity with the proportions and structure of a commercial vehicle.
结合品牌、车队与商用载体特征,完成车辆图形与结构适配。
COMMERCIAL TRUCK商用卡车载体
Extended the graphic system to truck scale, resolving proportion, rhythm and recognition across broad surfaces.
将图形关系延伸到卡车尺度,处理大面积车体上的比例、节奏与识别。
CTCC / RACING CONTEXTCTCC / 赛事语境
Built a recognizable team visual for racing distance, speed and track-side viewing conditions.
面向赛事观看距离与运动状态,完成车队车辆的识别性视觉表达。
TECH VISUALIZATION / SHOW CAR技术信息视觉化 / 实车展示
Translated technical information into a vehicle graphic through iterations, print, installation and exhibition.
经历多轮方案与定稿,将技术信息转译为车身视觉,并衔接打印、贴装与北京展会展示。
BESPOKE / EARLY SIGNATURE PROJECT个人定制 / 早期代表项目
Developed a bespoke character-led visual around the vehicle structure, marking an early signature commission.
从角色主题与车身结构出发完成定制视觉,成为进入车身视觉实践后的首个代表项目。
03 / NOTES & Q&A / 随笔问答
I first ask whether it solves the real problem, then whether the message is clear and memorable, and finally whether it survives real-world delivery.
先看它是否解决了真实问题,再看信息是否清楚、记忆点是否准确,最后确认它能否在实际条件中稳定落地。
I clarify the goal, audience and constraints before building a reference frame. Visual exploration starts only after the direction is clear.
先厘清目标、受众和限制,再建立参考坐标。方向明确之后才进入视觉探索,避免用风格代替判断。
I value clear goals, timely communication and shared standards. Good collaboration turns differences into better options rather than avoiding them.
我重视清楚的目标、及时的沟通和共同的质量标准。好的协作不是减少分歧,而是让分歧更快转化为方案。
Images, popular culture, commercial communication and everyday observation all shape my visual judgment.
影像、流行文化、商业传播与日常观察都会进入我的视觉判断;更具体的个人兴趣仍在持续整理和补充。
I want to deepen both judgment and execution while taking on broader project direction and collaboration across brands and industries.
继续提高视觉判断和执行深度,同时承担更完整的项目推进与团队协作,让能力能够迁移到不同品牌和行业。